'Dragon's Den' Presentation (web version)

Powerpoint presentation jpegs:

Slide 1 - Title
Slide 2 - Team Members
Slide 3 - Background Info
Slide 4 - Aim of Advert
Slide 5 - References
Slide 6 ''
Slide 7 ''
Slide 8 ''
Slide 9 ''
Slide 10 ''
Slide 11 ''
Slide 12 - The Proposal
Slide 13 ''
Slide 14 ''
Slide 15 ''
Slide 16 ''
Slide 17 ''

Roles in the Group

Adam: Animation / audio / photography
Beth: Storyboards / art direction
Dan: Photography / audio
Hayley: Typography / graphics
Jenny: Typography / graphics / writing copy
Laura: Storyboards / art direction

Collectively we would, generate ideas and develop the concept, research, all ensure everything is in place for the presentation.

Billboard designs

Preliminary Storyboards

Rationale

Our group decided to choose to present ideas on how we could approach the NSPCC brief. We mainly chose to do this as we had the best outcomes from the brainstorming we came up with, and we decided that we could all have an input in the final outcome.

We decided that if we were to actually do the brief we would make an advertisement and a series of billboard posters. We aimed our advertisements at the male audience between 18-40 as most of the previous adverts from the NSPCC have included children and we thought we could take a new direction and just have adults to explain the message we want to give out.

We set it in a pub, the atmosphere smoky, dark and in an old fashioned traditional pub. We thought this is a situation that many males could relate to. Three friends would be sat around a small table, two women and a man. They are talking about their children and how when they get home they will “teach them a lesson”. Whilst they are saying this there will be shots of slamming glasses down, stubbing cigarettes out, etc. You will not see the faces of the adults you will just see the shots of their hands and hear distorted voices. Nothing is given away about whom they are until the camera pans out and you see that the people talking about beating their children are actually women. This is because of a statistic we found that it’s a higher percentage of women that actually beat their children. The man in the group is disgusted with what the women are talking about and walks out and proceeds to make a phone call, to a voice answering “hello nspcc”. Our tagline would be, “Be a man….talk”. We would include the statistics about abuse to children in the way of a voice over.

NSPCC Research

Images

logos




Real children don't bounce back
National billboard campaign February/March 2002





Be the FULL STOP artwork, September 2006




External links

NSPCC
Alan Mahon
donthideit
ofcom
Protesters from campaign group Fathers 4 Justice

Final Projet Choice (NSPCC)

NSPCC Campaign

Tile:
"Don't Just Listen... Talk"

Aim of Campaign:
To make the adult male population aware of the NSPCC, and that it's there for them too.

Synopsis:

A short TV advertisement highlighting the conversations between men in a pub.

Film

B&W / Tint of Green

Dialogue between two men e.g. "taught him a lesson" and "made sure he won't do it again". With shots of violence towards inanimate pub objects (ashtray/glasses) to signify their violent behaviour towards children.

A third man looks uncomfortable with what he hears and walks out.

Fades to black.

Title - "Don't Just Listen... Talk"

Logo.

Posters:

Billboard and magazine posters to go alongside the TV advertisement.

Would highlight the need for adult men to use the NSPCC to prevent cruelty to children.

Why:

Uses all our skills.

Together we can create a well thought through campaign.

Possible Roles:

Director

Editor

Illustrators

Graphics

Scriptwriting

Camera

Brief Summary 6 : Horror Festival Type Poster

• Need to think of festival name: will be set in Liverpool, something that is immediately going to associate itself with Liverpool
  
  
  
  • Beatles, football, ferry, liver birds.
    
  • Change Beatles song words.
    
  • Magical misery tour, yellow scream machine, hard days fright.
    
  
  
  
• Decide Hard days fright works best.
  
• Posters use type to depict famous scenes from the movies. Probably use movies such as psycho, the birds, nostferatus.
  

HORROR BRAIN STORM

Brief Summary 5 : Stuff-o-meter

Different style for point of sale display and public awareness campaign.

Point of Sale – Friendlier, need to show all the information but in a way that will not deter the customers from buying the products.

Interactive display? Sort of game show like graphics, the user can guess whether or not the product has a high environmental cost or a low one. Then they can explore what this is.

Website where you move the mouse over an item and it explodes into pieces. User can then click on the pieces and have a look at how they were made and the waste involved and transport etc.

Public awareness campaign – could be more shocking than if it were in a retail place. Show the waste in images.

STUFF-O-METER BRAIN STORM

Brief Summary 4 : Orange

Extreme optimism

Child like fantasies and dreams

Extended networks – aliens and space men with phones

Fast – tortoise going really fast because he has an orange phone

Hero – superman type hero with orange cape

Bigger packages – Bag with all kinds of things coming out. Sort of Mary Poppins-esque.

Car made of an orange.

Old phone, really big and huge ariel, transforms to brand new shiny phone.

Brief Summary 3 : Step By Step Guide To Climate Cool Animation

CLIMATE COOL BRAIN STORM

Brief Summary 2 : A Day in your Life

Idea: an interactive environment... rather than just reading a blog, the user explores someone's room to find things about them.

e.g. Bedroom Scene:
Notice board (e.g. calendar - updates daily).
Sketchbook on table that you can click on to see the work they have been doing.
Computer to view latest news and films... (could link to other sites)
Radio to hear favourite music.
Pictures/posters on the wall
Diary
Find clothes to continue to next room?

Inspiration: Crimson Room, James Jarvis

Brief Summary 1 : NSPCC

Create an advertising campaign to get the male population to engage with the NSPCC and understand their role in eding cruelty to children.

Our preliminary idea would be to create a TV advertisement.

Synopsis: Men sat in a pub. 2 talk about beating their kids (banging glasses/ashtrays till they break; representing the kids). 3rd man listens in, then gets up walks out and phones NSPCC. Slogan appears, "Don't just listen, talk", witch NSPCC logo.

NSPCC BRAIN STORM

Team Member Profiles

Adam (multimedia art)
Strengths:
Animation/Film/Motion Graphics
Photography
Computer Illustration

Weaknesses:
Attendance
Sketchbook
Drawing

Beth (graphic art)
Ability to break computers
Can make tea & print

Dan (multimedia art)
Strengths:
Interactive
Music/Sound
Photography

Weaknesses:
Drawing

Hayley (graphic art)
Make better tea than Bee
Can use Illustrator, not flash

Jenny (graphic art)
Strengths:
Illustrator
Type

Weaknesses:
Attendance

Laura (graphic art)
Can make random doodles
Play the drums - not very well but it's fun all the same
Photoshop
Photography