Rationale

Our group decided to choose to present ideas on how we could approach the NSPCC brief. We mainly chose to do this as we had the best outcomes from the brainstorming we came up with, and we decided that we could all have an input in the final outcome.

We decided that if we were to actually do the brief we would make an advertisement and a series of billboard posters. We aimed our advertisements at the male audience between 18-40 as most of the previous adverts from the NSPCC have included children and we thought we could take a new direction and just have adults to explain the message we want to give out.

We set it in a pub, the atmosphere smoky, dark and in an old fashioned traditional pub. We thought this is a situation that many males could relate to. Three friends would be sat around a small table, two women and a man. They are talking about their children and how when they get home they will “teach them a lesson”. Whilst they are saying this there will be shots of slamming glasses down, stubbing cigarettes out, etc. You will not see the faces of the adults you will just see the shots of their hands and hear distorted voices. Nothing is given away about whom they are until the camera pans out and you see that the people talking about beating their children are actually women. This is because of a statistic we found that it’s a higher percentage of women that actually beat their children. The man in the group is disgusted with what the women are talking about and walks out and proceeds to make a phone call, to a voice answering “hello nspcc”. Our tagline would be, “Be a man….talk”. We would include the statistics about abuse to children in the way of a voice over.