Brief Summary 1 : NSPCC

Create an advertising campaign to get the male population to engage with the NSPCC and understand their role in eding cruelty to children.

Our preliminary idea would be to create a TV advertisement.

Synopsis: Men sat in a pub. 2 talk about beating their kids (banging glasses/ashtrays till they break; representing the kids). 3rd man listens in, then gets up walks out and phones NSPCC. Slogan appears, "Don't just listen, talk", witch NSPCC logo.

NSPCC BRAIN STORM